Coinbase drops the Base App name and returns the wallet to Coinbase Wallet

@coinbasewallet has reverted to its original name after just 14 months as the Base App. Coinbase's experiment with the "Base App" branding is officially over, with the @coinbasewallet account confirming on September 10, 2026 that the app would revert to its original Coinbase Wallet name. Funds are unaffected by the change, and users can simply update the existing app on iOS or Android.

From Social Experiment to Trading Platform

When Coinbase rechristened its wallet as the Base App in July 2025, the ambition was clear: to build an "everything app" for crypto, blending trading, USDC-powered payments, social interactions through the Farcaster protocol, and a mini-app ecosystem into a single product. But the social features, the part of the product meant to differentiate the Base App from every other wallet on the market, never quite clicked with users, with reception ranging from lukewarm to openly skeptical.

In January 2026, barely six months into the rebrand, Base lead Jesse Pollak publicly acknowledged that the social strategy was not working and announced a pivot to a "trading-first" user experience. A leadership shake-up followed in July 2026, when Pollak stepped back from day-to-day leadership of Base, handing the role to Jordan Fish, better known in crypto circles as @cobie. Fish joined Coinbase after the exchange acquired his ICO launchpad Echo for approximately $375 million.

The name change prompted a telling moment online. Asked earlier on September 10 whether the Base App supported other chains, @cobie replied "Ok I'm definitely changing the name lmao," signaling how overdue the rebrand felt even to its own leadership.

A Multichain Trading Hub

Coinbase said the Base App had evolved into a broader, multichain trading platform, making it sensible to bring back the Coinbase Wallet name while retaining the best parts of the Base App. @coinbase is now pitching the app as the fastest way to trade tokenized stocks, memecoins, perps, and prediction markets. Coinbase Wallet will act as a "test kitchen" for products and assets that may not be available through Coinbase's centralized exchange, according to Ryan Kass, Head of Coinbase Wallet Product.

Coinbase Wallet supports Base, Robinhood Chain, Solana, Bitcoin, Ethereum, BNB Chain, Monad, Optimism, Arbitrum, Polygon, and Avalanche following the rebrand, with plans to continue expanding. The wallet also gives users access to perpetual futures powered by Hyperliquid, prediction markets, and tokenized stocks. Users retain control of their funds, with Coinbase stating that the rebrand does not affect existing balances.

Sources:
The Block: Coinbase rebrands Base App back to Coinbase Wallet
Decrypt: Coinbase Wallet rebrands to chase multichain trading
CoinDesk: Jesse Pollak steps back from Base App leadership