Uptop signs a second university in a day for Avalanche-based fan rewards

Two college programs go live on the same day

Uptop is expanding its Avalanche-powered fan loyalty network at pace. On September 14, Memphis Athletics (@TigersAthletics) will launch GoTigersGo Rewards, its new points-based program built on @avax. The launch lands on the same day Baylor's Bears Perks program goes live, making it a notable double signing for Uptop within a single 24-hour window.

Both programs follow the same basic mechanic. Uptop's platform uses open banking, digital wallets, and receipt-scanning technology, all secured by the Avalanche network, so fans can earn points simply by linking an existing debit or credit card and shopping at eligible locations. Points accumulate automatically, with no need for fans to interact with the underlying blockchain directly. Avalanche's infrastructure enables points, badges, and partner settlements to be issued and processed in seconds, while keeping the experience simple.

Fans connect with their favorite teams, earn at participating sponsors, and use their points for tickets, merchandise, and access. For Memphis specifically, the department also says it plans to go a step further by launching a co-branded prepaid card, giving fans another route to accumulate points at team venues and partner merchants.

A growing footprint in college and professional sports

Baylor Bears Perks is billed as a fan loyalty program designed to recognize and reward fans for the ways they already support the Bears. Pre-registration opened ahead of the September 14 launch date at BaylorBearsPerks.com.

The back-to-back signings follow a string of earlier Uptop deals across both college and professional sports. Uptop previously partnered with the Cleveland Cavaliers and Detroit Pistons before moving into college sports with LSU Athletics, where it launched the Geaux Rewards program. Powered by Uptop, Geaux Rewards is one of the first digital loyalty programs in college sports, allowing LSU fans to earn points from daily purchases through the athletics app.

Uptop also plans to launch a permissioned Layer 1 blockchain, the Uptop Network, on Avalanche to manage loyalty points ledgers and offer greater interoperability, establishing a unified platform that brings together teams, leagues, brands, and fans. For college athletic departments, the appeal is clear. For teams and sponsors, Uptop functions as a data platform, providing visibility into what the fanbase is buying, which sponsors are driving behavior, and where engagement is strongest.

Sources
Memphis Athletics and Uptop Launch GoTigersGo Rewards Program (GoTigersGo.com)
Uptop Leverages Avalanche to Transform Fan Loyalty (Avalanche Foundation)
Uptop Partners with LSU Athletics for Geaux Rewards (LSUSports.net)