Zebec is going global via European football

@Zebec_HQ and @Tangem are taking their partnership to the biggest stages in European club football, launching a full-season pitch-side advertising campaign across Italy's Serie A and Germany's Bundesliga.

The campaign opens this Saturday, August 22, with the Udinese vs. Como match at 18:30 CEST, and will run throughout the season at fixtures involving some of the continent's most-watched clubs, including Juventus, Bayern Munich, Borussia Dortmund, and Roma.

Mainstream Exposure for Crypto Payments

Bundesliga broadcasts reach more than 200 international territories, with fixtures between Bayern Munich and Borussia Dortmund among the most-watched club football matches in the world , making the league a high-value platform for crypto brands targeting a global audience. The partnership has previously used animated LED perimeter advertising during marquee Bundesliga fixtures.

The Serie A and Bundesliga push forms part of a broader sports marketing drive by Zebec, which has also run arena advertising tied to NHL and NBA games in the United States and Premier League activations in the UK.

Tangem, known for its hardware wallets designed to make self-custody straightforward, collaborated with Zebec Network on a limited-edition co-branded wallet, with Tangem describing Zebec as "leaders in real-time crypto payments and payroll."

About the Companies

Zebec Network is a decentralised payments and infrastructure network founded in 2021, backed by $35 million from investors including Coinbase, Circle, and Solana Ventures. Originally built on Solana, it has since expanded to a multi-chain ecosystem spanning Ethereum, BNB Smart Chain, and others, offering streaming payroll, crypto-to-fiat payment cards, and treasury management tools.

The campaign reflects a wider shift in the digital asset industry, with crypto firms moving away from trading-focused advertising and repositioning around real-world utility. Sports partnerships have become a key part of that strategy, offering reach into mainstream audiences without relying on aggressive financial promotion.

Sources:
EU Reporter: Zebec and Tangem bring crypto awareness campaign to Bundesliga
Bitget Academy: What is Zebec Network (ZBCN)?
Tangem: Zebec x Tangem Limited Edition Wallet