jack.com Signs Its First UFC Ambassador in Multi-Year Tsarukyan Deal

jack.com has signed UFC lightweight contender Arman Tsarukyan to a multi-year, multi-million-dollar deal, its first agreement with a UFC athlete as brand ambassador. jack.com operates under a Curaçao gaming license and took its current name after rebranding from Jackbit. The Tsarukyan deal trades its usual single-event sponsorship model for an ongoing partnership built around one fighter's career

What Does jack.com Get From Its First UFC Ambassador?

jack.com has run betting markets on UFC cards for years, but this is the first time it has put a fighter's name and face behind the brand on an ongoing basis rather than around a single event. The deal gives the platform a recurring presence in fight-week build-up and UFC content tied to Tsarukyan's own camp, rather than a one-off sponsorship around a single card.

The relationship behind the deal is not new. According to jack.com, talks about a formal partnership began not long after a high-profile payout linked to Tsarukyan's camp earlier this year.

What Comes Next for the Partnership?

jack.com said fans should expect more than a headline: several fan-facing activations tied to the deal are already in the works for the coming months, with specifics still to come. That would not be the first time jack.com built content around Tsarukyan: its channels featured him once before, tied to that earlier payout, months before any ambassador deal was announced.

A crypto sportsbook lets bettors deposit, wager, and withdraw entirely in cryptocurrency, without the bank transfers and processing delays common to traditional sportsbooks. jack.com supports more than 20 coins and tokens, among them Bitcoin, Ethereum, USDT, and Solana, and typically clears payouts within an hour of approval. That speed is built to move large payouts the same night they're owed, without the multi-day compliance delay common to a traditional sportsbook.

Beyond crypto processing, players get live in-play markets, a custom bet builder, the ability to cash out early, and a VIP tier with rakeback, the same feature set jack.com is expected to lean on when promoting Tsarukyan's content. jack.com already takes wagers on UFC, football, and basketball worldwide. The ambassador deal is its first attempt to build that sportsbook presence around one athlete instead of one game at a time, and it pushes jack.com further into athlete marketing on top of its existing crypto sportsbook and casino business.

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